Marketing Essentials - The Strategies You Need to Succeed
Detailed outlines of topics presented at Quorum's recent seminars.
From how to create a marketing plan to personal branding… it's all here!
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Boosting Returns on Marketing Investment
Marketing rules established in decades past are losing their effectiveness. Today’s chief marketing officers (CMOs) confront a painful reality: their traditional marketing model is being challenged.
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Company Vision
Drafting a corporate vision can serve many purposes. Capture imagination and create a real momentum in your organization.
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Five Ways to Boost Marketing Energy
Marketing can do amazing things for a business if the process is creative and innovative. Here are some simple techniques to add creative energy to all your marketing efforts.
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Self-Employed Professionals Struggling With Marketing
Is marketing your professional services still a struggle? Here’s what I’ve found are the top four reasons.
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Professional Services Nine Must-Do Positioning Steps
Based on best practices research, here are 9 must-do positioning steps every professional service firm and technology service should take.
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Seven Steps to a Killer Marketing Plan
Plan your work and work your plan. A sound marketing plan is key to the success of your business. If you’re not sensitive to customers, don’t know who your customers are, how to reach them and, most of all, what will convince them to buy your product or service, get help.
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Should You Outsource Your Marketing
Most companies already outsource a portion of their marketing function - advertising. But what about direct-mail management, lead management, or customer analytics? Increasingly, expertise in these and other marketing areas lies outside your own walls.
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The 21st-Century Organization
Today, "knowledge workers" represent a large and growing percentage of today's employees. These professionals now account for 25 percent or more of the workforce.
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The Four P's of Marketing
Product, pricing, promotion and placement. The goal of marketing is to have the right product, in the right place, at the right price, with the right promotion.
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The Questions Behind the Questions
When it comes to talking about, and marketing our professional services we tend to answer questions about our services at their face value. What people ask and what they really want to know are two quite different things.
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Your Marketing Score Card
What’s working, what’s not working and where do you need to pay the most attention? The Marketing Score Card is designed to help you understand exactly where your company stands in five important marketing categories. |
